For over 10 years, we’ve been helping teens learn to respect the road, leading the way for a safer future.
See upcoming eventsWe’re all too familiar with traffic accidents involving young people. Here at AXA, we believe in supporting our communities.
With the AXA Roadsafe Roadshow we’ve been educating Ireland’s future drivers on the dangers of driving and the importance of road safety. Running since 2009, we’ve created an award-winning experience that aims to inspire our future drivers to be safer on the road.
The AXA Roadsafe Roadshow mixes theatre, video and first-hand accounts from Gardaí and emergency services to highlight the dangers of driving. Family members of victims to road accidents also share their stories.
Each school year, we work with local County Councils to bring this valuable and unique experience to local communities around Ireland to help support and protect our future drivers across the country.
Spreading the Roadsafe message nationwide.
18
Shows annually
11.5K
Students attend each school year
8
Locations across Ireland
We created an environment that the students feel comfortable in and can relate to. They walk into a club atmosphere with a live DJ. The mood changes when an actor playing Sean, an inexperienced young driver, has a tragic car accident. Our actors present a scene that has happened all too often.
Emergency Services at the scene tell Sean’s story. They share their own experiences and emotions when helping the injured and families of the deceased.
The presentation will shock and educate our young people who will have a newfound responsibility to respect the roads.
Most importantly, they will come away knowing that they can help others by spreading the message of road safety.
"I really enjoyed the experience and feel that I have learned from it. It has taught me to be very cautious when I’m ready to drive."
"The talk was very effective and it warned me about the dangers of driving. When I looked at the crowd I could immediately see the impact the stories had on everyone."
"Such a super and worthwhile event to be involved in. A really important road safety message going out to secondary school students. Thanks to AXA Ireland for having me involved"
Winner, 2018 IRVA Global Leading Light of Hope Award.
Overall Award in the Education and Training section of the Prince Michael International Road Safety Award Scheme in 2002.
Feedback on the event shows that students understand our message.
| 8th October 2019 | Keadeen Hotel, Newbridge |
| 14th & 15th October 2019 | The Royal Marine Hotel, Dún Laoghaire |
| 4th November 2019 | Crowne Plaza, Blanchardstown |
| 26th November 2019 | INEC, Killarney |
| 6th February 2020 | Red Cow Hotel, Naas Road |
More to be confirmed soon.
